Does This Sound Familiar?
"I feel like I'm drowning in marketing tasks and tech headaches—I'm spending so much time trying to figure it all out that I barely have time to focus on growing my business anymore."
You Were Ready Last Month To Start That New Project, But Just Can't Find The Time?
That's where MarTech Advantage comes in! We take care of everything on our custom HighLevel marketing platform.
We're your HighLevel Fractional Chief Marketing-Tech Officer (FCMTO) who does the build for you leaving you free to work on your business.
What project have you had on your to-do list forever!?
And Your Burning To Get It Done!
Build or update your Lead Gen Funnel
Launch an online course or membership program
Build a sales page for all your programs
Create a webinar to start selling to groups instead of 1-to-1
Write & launch a reengage email sequence for your list
Create a social media content and automation strategy
Write & automate your nurture email sequence
Optimize your client onboarding
Launch a newsletter to engage and convert leads
Create a CRM & Pipeline
What's next?
Which project are you going to start with?
Create or Upgrade Your Lead Gen Funnel
Build Your Email List With A Lead Generation Funnel That Attracts, Nurtures, and Converts Leads—Without the Overwhelm or Guesswork.
Save Time and Stress
Our experts handle everything—from funnel strategy to setup—so you can focus on coaching while your funnel works in the background.
Automated Systems
Never leave a lead behind with our automated nurture and follow-up sequences.
Custom-Built for Your Business
No cookie-cutter solutions—your funnel is tailored to your niche, audience, and goals, designed to attract the right leads and move them smoothly into your coaching programs.
Launch An Online Course or Membership Program
Generate high-quality leads effortlessly and boost your sales pipeline with our powerful lead generation solution.
Advanced Targeting
Reach your ideal audience by leveraging advanced targeting capabilities, allowing you to focus your efforts on the most relevant prospects.
Conversion Optimization
Optimize your lead generation process with conversion-focused strategies and tools.
Seamless Integration
Seamlessly integrate our lead generation solution with your existing systems and workflows for a smooth and efficient lead management experience.
Optimize Your Client Onboarding and Automate Your Workflows
Streamlining your client onboarding process saves time and delivers a seamless, professional experience for new clients. With automated workflows, you can reduce manual tasks, ensure consistency, and free up your time to focus on higher-value activities while ensuring each client receives a personalized journey.
Improve Client Experience
Create a structured, automated onboarding process that delivers the right information at the right time, helping clients feel supported from day one.
Reduce Administrative Tasks
Automate forms, contracts, and other repetitive steps to focus on providing exceptional service instead of chasing paperwork.
Track Progress
Use automation to monitor onboarding stages and ensure that no steps are missed, giving both you and your clients peace of mind.
Create Automated Email Sequences That Nurture & Convert
Automated email sequences can be one of the most powerful tools in your marketing arsenal, allowing you to engage leads and guide them down the buyer’s journey without having to lift a finger. By carefully planning out your email content and timing, you can build trust, deliver value, and lead your audience toward taking action.
Nurture Leads Efficiently
Set up personalized email campaigns that automatically follow up with new subscribers, keeping your business top of mind.
Turn Interest into Sales
Design sequences that move prospects through your funnel, from an initial inquiry or opt-in to a purchase or consultation.
Consistent Engagement
Automate regular check-ins with your list to nurture ongoing relationships, allowing you to build a community of loyal customers.
Optimize Your Client Onboarding and Automate Your Workflows
Streamlining your client onboarding process saves time and delivers a seamless, professional experience for new clients. With automated workflows, you can reduce manual tasks, ensure consistency, and free up your time to focus on higher-value activities while ensuring each client receives a personalized journey.
Improve Client Experience
Create a structured, automated onboarding process that delivers the right information at the right time, helping clients feel supported from day one.
Reduce Administrative Tasks
Automate forms, contracts, and other repetitive steps to focus on providing exceptional service instead of chasing paperwork.
Track Progress
Use automation to monitor onboarding stages and ensure that no steps are missed, giving both you and your clients peace of mind.
Launch a Newsletter to Engage and Convert Leads
A well-executed newsletter is an excellent way to consistently engage your audience, build authority, and provide value that keeps your leads connected to your business. When combined with automation, newsletters can be sent at optimal times without you having to worry about the logistics, helping you stay front and center in your audience's inbox.
Stay Top of Mind
Consistently communicate with your audience, providing value through tips, updates, and exclusive offers to keep them engaged.
Educate and Inform
Use your newsletter as a platform to educate potential clients about your services, success stories, or relevant industry trends, building trust and authority.
Support Conversions
Strategically place calls to action in your newsletter that guide your readers to take the next step, whether that’s booking a consultation, downloading a resource, or making a purchase.
Manage Your Online Reputation and Boost Customer Trust
In today's digital landscape, your online reputation can make or break your business. Reviews and ratings are often the first things potential customers check before making a decision. By actively managing your online presence, you can build trust, enhance your brand image, and ensure that customer feedback works in your favor.
Increase Positive Reviews
Implement an automated system that encourages satisfied customers to leave glowing reviews, ensuring a steady stream of positive feedback that boosts your credibility.
Respond to Negative Feedback Promptly
Address customer concerns quickly and professionally with automated alerts, helping you turn potentially damaging reviews into opportunities for improvement.
Maintain Consistency Across Platforms
Use reputation management tools to ensure your business details and customer feedback are consistent across major review sites, improving visibility and trustworthiness.
And, It Doesn't Stop Here! This is just the beginning.
With a Fractional Chief Marketing & Technology Officer (FCMTO), you can take on a wide range of projects, big or small—from optimizing your website, automating your email sequences, creating high-converting sales funnels, launching new digital strategies or we're your tech team member.
The possibilities are endless, and you'll have the expertise and support to bring your vision to life without the overwhelm of managing it all on your own.
Frequently Asked Questions
What does Fractional mean?
Fractional means hiring a part-time executive, like a Chief Marketing Technology Officer (CMTO), to handle specific marketing and technology functions for your business without the full-time commitment.
How does Fractional work?
Typically, the agreement is month-to-month with an initial time period (e.g., 3 or 6 months) based on the project scope to align with your business goals. A project could be taking care of your monthly tech requirements.
What is the scope of work?
The scope depends on project size. Some tasks may be completed in one month, while larger, more complex projects could take 3+ months. Or monthly on-call requirements.
What are the payment terms?
Payment is made via a monthly retainer, with no refunds after work begins. This ensures full commitment to the agreed-upon deliverables.
How involved will my team need to be?
Your team’s involvement depends on the project. For some initiatives, such as system integrations, your team may need to provide access to tools and feedback. For ongoing strategy and execution, the Fractional CMTO will handle the heavy lifting, keeping your team updated with regular reports and check-ins.
Can I adjust the scope of work mid-project?
Yes, the scope of work can be adjusted mid-project, but this may require a review of timelines, costs, and deliverables to ensure everything stays aligned. Open communication is key to making sure changes fit within the agreed-upon framework.
What deliverables can I expect?
Deliverables include comprehensive marketing technology strategies, system integrations, marketing automation setups, analytics implementation, and ongoing performance reviews.
Who should hire a Fractional CMTO?
Businesses looking to scale their marketing technology capabilities without the cost of a full-time CMTO should consider hiring a Fractional CMTO.
What are the benefits of Fractional CMTO services?
You get expert leadership in both marketing and technology, cost savings, flexible terms, and efficient solutions tailored to your business, without the commitment of a full-time hire.
What kind of reporting and support can be expected?
You can expect regular progress reports, typically monthly, outlining key metrics, project updates, and performance insights. Support includes ongoing consultation, troubleshooting, and technical assistance to ensure smooth implementation and alignment with your business goals. Depending on the agreement, this may also include live calls or on-demand support for urgent needs.
What happens if I decide I no longer want Fractional services?
If you choose to discontinue Fractional services, you can typically end the agreement at the conclusion of the current billing cycle, in accordance with the agreed-upon notice period (usually 30 days). Any work completed up until that point will be delivered, but no refunds are provided once the monthly retainer has been paid. You maintain access to your HighLevel account with a downgrade to a DIY account for a monthly fee.
Is there training and support available if I move to the DIY account?
Yes, there is video trainings and live chat and zoom calls available. Also, you can purchase additional training and support from MarTech Advantage.
What do I get with the Custom Project Audit?
Our Custom Project Audit provides a tailored assessment focused on your specific project goals. You’ll receive a detailed overview highlighting opportunities, potential challenges, and strategic recommendations designed to maximize the impact of your project. This audit sets the stage for actionable solutions and ensures we’re aligned on how to achieve your desired outcomes.